Slides Framework

Data & Analytics

Wealth sector service providers have relied on large sales teams and traditional marketing methods to manage relationships with financial advisers and licensees. However, the rapid fragmentation of the advice industry is disrupting these long-held relationships, loyalties, and product and service expectations. With pressure to grow revenues while constraining expenses, distribution teams recognise that they have to leverage data to more efficiently remain abreast of the channel’s changing requirements and to more accurately target the right audience. Meanwhile, new regulatory obligations under the Design & Distribution Obligations legislation compel financial product manufacturers to better understand how advisers and licensees are placing their products with consumers.

Adviser Ratings has the richest and most current source of intelligence on the retail financial advice ecosystem to help firms stay in touch and to perform sophisticated profiling and segmentation for smarter targeting of advisers and advice businesses. The service is highly customisable to suit any scope and is delivered via secure file transfer protocol (SFTP) or application programming interface (API) into client customer relationship management systems, business intelligence tools, or enterprise risk management systems.

  • Distribution

    • Contact lists combined with granular insights data and analytics allowing product manufacturers and other service providers to target marketing spend and reduce costs.
    • The Adviser Ratings data sets are being used by a variety of service providers for other business needs too including strategy, market sizing, product development, resource planning, and M&A.
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  • Distribution
  • Compliance

    The Adviser Ratings data sets on advisers, advice firms and licensees can be applied in a variety of ways by wealth organisations to protect their organisations including:

    • Licensee. Identify potential consumer complaints or adviser breaches by leveraging customer satisfaction ratings on advisers
    • Licensee. Reduce regulatory risk by monitoring a range of critical information on the advice practices and their directors operating under the advice license
    • Super Fund. Install stronger controls for acceptance of third party authorisations from advisers seeking to become the nominated representative of super fund members
    • Fund Manager. Improve knowledge on suitability of investment products sold to consumers by understanding the adviser’s investment process and customer base.
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  • Licensee Compliance Manager
  • Data Cleansing

    • Service providers with legacy software systems, weak data controls, and reliance on inefficient manual processes generally experience poor quality customer information.
    • The data sets, analytic capabilities and cleansing tools that Adviser Ratings has developed can be deployed to help wealth organisations improve the integrity of their data management systems. This is an entirely bespoke service with many applications:
      • Cleaning adviser contact databases to establish single adviser views
      • Filling gaps in contact information and ensuring information on the associated practices / licensees is correct
      • Merging multiple adviser databases together in the event of company acquisitions or where multiple divisions within larger organisations are collaborating
  • Data Cleansing

Market Research

Adviser Ratings has developed a range of research reports from our unique data sets and insights gleaned directly from the industry and consumers. These reports are increasingly used by executive management in setting business strategy and keeping abreast of industry developments.

  • Landscape Report

    • The definitive research report on the latest developments in the Australian financial advice landscape.
    • Macro themes combined with the most granular insights volunteered by a cross-section of Australia’s 26,000 financial advisers.
    • Themes covered include exploration of customer demographics, regulatory developments, adviser profiling, licensee business models, financial product usage, and adviser satisfaction with the range of service providers supporting the industry.
    • A detailed breakdown is also provided of the adviser communities spanning more than 60 regions across Australia.
    • This report will be highly valued by strategy, product, marketing and sales executives seeking to better understand how to execute their business plans within this rapidly changing industry.
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  • Landscape Report

  • Musical Chairs Report

    • Ongoing regulatory change, outcomes arising from the Royal Commission, and bank exits from wealth management are contributing to an unprecedented movement of advisers within the Australian financial advice industry.
    • These movements are changing the shape of the industry, providing unique opportunities for licensees and disrupting traditional distribution channels for service providers.
    • Covers the latest themes and data on financial adviser movements around the industry, split by switches between licensees; exits from the industry through business sale, retirement or job change; and new entrants
  • Landscape Report


Download reports and sample extracts

Musical Chairs Report - 2020 Q1 Download

Musical Chairs Report - 2019 Q4 Download

Musical Chairs Report - 2019 Q3 Download

Musical Chairs Report - 2019 Q2 Download

2019 Landscape Report Outline Download

Proposed Quality of Financial Advice Rating System Download

2018 Robo Advice Register Download

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